Decision inventory
We capture the decisions on your roadmap and recurring product rituals, then rank the unknowns blocking progress.
- Business and user outcomes
- Priority product questions
- Decision owners and cadence
The measurement plan
A living map from intent to evidence.
Our core deliverable keeps strategy, tracking and analysis connected—so every signal has a reason to exist.
Not another tracking spreadsheet
One reference your whole product team can navigate.
A measurement plan explains more than what to track. It records why a signal matters, how it should behave, who owns it and where it supports a decision.
Metric dictionary
Every core metric gets a plain-language definition, formula, scope, owner and known limitations.
- Outcome and driver metrics
- Activation and retention definitions
- Guardrails and exclusions
Event architecture
Events describe meaningful behavior consistently across platforms, releases and reporting tools.
- Event and property schema
- Identity and session rules
- Consent and data minimization
Quality protocol
Checks, ownership and change controls prevent quiet tracking failures from becoming accepted truth.
- Acceptance test cases
- Release validation routine
- Issue triage and change log
Build yours