Field notes
Ideas for products that learn clearly.
Practical guidance from the space between product questions and analytics implementation.
Measurement design · 18 Jun 2026
Your activation metric needs a behavior, not a feeling
A practical way to define activation as an observable early behavior connected to later value.
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Instrumentation · 09 Apr 2026
Event taxonomies survive when teams can read them
Naming conventions work best when they preserve meaning and fit the way teams actually build software.
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Data quality · 12 Feb 2026
Before adding a dashboard, build a trust routine
Dashboards cannot compensate for unclear definitions and untested event pipelines.
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